Advertising to Canadians

Things to know

  • Federal and provincial laws prohibit representations for the purpose of promoting a product or 

service that are false or misleading.

  • Advertising to children in the Province of Québec is prohibited; children are defined as being under the age of 13.

  • Advertising to children elsewhere should comply with the Broadcast Code for Advertising to Children and the Canadian Code of Advertising Standards, as well as general false/misleading advertising laws.

  • Sweepstakes and Contests are often impacted by illegal lottery and advertising laws.

  • Complaints made under the Canadian Code of Advertising Standardsare handled by an 

industry self-regulatory body, Advertising Standards Canada.

Things to do

  • Confirm that express or implied savings claims can be substantiated against the “ordinary” 

or “regular” price” based on time or volume tests set out in the Competition Act.

  • Obtain adequate and proper testing before making comparative claims.

  • Document that testimonials represent a customer’s honest belief based on experience with 

the product or service.

  • Ensure promotional contests are structured to avoid gaming offences in the Criminal Code 

and to comply with applicable contest disclosure, registration, duty and security rules.

  • Ensure advertising directed to children is not available in Québec

  • Ensure that header and sender information in your electronic messages, and the content of 

your messages, are not misleading.

Canada Company Registration

Company Formations Canada offers fast and easy company registration in Canada for non-Canadian residents and foreign companies wishing to operate and do business in Canada.

Register a new company in Canada as a non-Canadian resident

Register a foreign company in Canada

Canada Registered agent services for foreign companies and non-Canadian residents.

Canada Nominee director services for foreign companies and non-Canadian residents.

Shared from: Osler, Hoskin & Harcourt llp Publication

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