How will you promote your product or service?

An idea or invention is not very useful without customers to buy it! Have you considered how potential customers will discover your product? Some ways to market your product are:

  • Having a website and being active in social media
  • Participating in and attending trade shows, and by getting known through your trade association
  • Placing advertisements in newspapers, on the radio, on television and on the Internet
  • Distributing brochures