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4 Questions to ask Before Starting a Business

Suppose you’ve been wanting to start a business; or maybe you’ve lost a job and you’re thinking that starting a new business might be easier than finding a new job (it’s not that unrealistic, by the way; it does happen sometimes). Is now a good time? Or is now such a horrible time that you […]

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What should be included in a business plan?

Although business plans can vary in length and scope, all successful business plans contain common elements. The following points should be included in any business plan: Executive summary (business description) Identifying your business opportunity Marketing and sales strategy of a business plan Your team Operations Financial forecasts of a business plan Other useful documentation The […]

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What is a business plan and why do I need one?

A business plan is a written document that describes your business, its objectives, and strategies, the market you are targeting and your financial forecast. It is important to have a business plan because it helps you set realistic goals, secure external funding, measure your success, clarify operational requirements and establish reasonable financial forecasts. Preparing your […]

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How to Define Your Target Market

To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly. Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting […]

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Creating a Marketing Plan for Your Canadian Small Business

Creating a Marketing Plan for Your Canadian Small Business. Creating a basic but well thought through marketing plan should be one of the first steps undertaken by a new business. Marketing is about more than just where to advertise, it is about understanding the internal and external forces that are going to contribute to the […]

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