Adopting the Right Mindset for Experiential Marketing Steve Kurniawan is content marketing and digital marketing strategy of Nine Peaks Media. He outlined some of the concepts small businesses need to pay attention to before they get started. “The main idea is customers are more likely to buy based on emotion, not logic,” he writes. He […]

Having a company cofounder, someone to share the burden of starting a new business, can be a key factor in its success. But it’s a relationship that can evolve over time and at various stages of the business journey can become fraught. In short, starting up with another founder has its pros and cons, as […]

Running a small business may not seem too challenging from a distance. After all, it’s a small business, so how much operational and management work could there be? But since I started my own agency, I’ve realized that running a small business or firm isn’t as easy as it looks. The good news is that […]

It’s often said that 50% of startups fail within the first three to four years, and most don’t even make it past two. I used to have a hard time understanding why there was such a high failure rate, despite all the facts and statistics, but after pushing through those first four years, experiencing the […]

As the CEO of a public company, your job is twofold: ensuring profitability and protecting shareholders. That’s likely a big reason why the board of Silicon Valley darling Snowflake Computing recently named Frank Slootman its new CEO. The ex-Greylock Partners VC has already taken two tech companies public, and his appointment as CEO of Snowflake […]

Becoming a successful business owner or let’s say a well-known entrepreneur is a dream, everybody, work all their lives but have you ever thought if you really have it all that it takes to become what you desire? You may browse the internet for such habits and routine that will take you there, but the […]

Raising capital for a start-up can be the most daunting — and confusing — task for any small business. Kirsten Green, founding partner of Forerunner Ventures — a venture capital firm that’s invested in a number of fashion, beauty and lifestyle brands, including Glossier, Outdoor Voices, Dollar Shave Club, Warby Parker and Reformation, among others […]

Owning a business is a goal for many professionals. Being self-employed and having final say over business decisions can give people a sense of satisfaction and professional accomplishment. The small business landscape continues to evolve and expand. The Small Business Administration says that more than 50 percent of the working population is employed in a […]

Miten Shah, an Entrepreneurs’ Organization (EO) member in Belgium, is a serial entrepreneur. His most recent venture, Legopreneur, was inspired by the insightful ideas his children share while he builds LEGO creations with them. Miten encourages other parents to adopt similar guided conversations by sharing your work week with kids and basking in their unintentional―but […]

As I stood atop Mount Everest at 29,029 feet, I was running on fumes, low on oxygen and had herniated a disc in my spine so badly I could barely walk. I was practically crawling to make it to the safety of advanced base camp with the rest of my team. But, I did not […]